ID-657-Stephen Williams

Q: I have a quick question about the difference between tolerance and action. I’d like to give a small example of what I don’t tolerate, but do in the meantime so that I don’t have to tolerate it later. For instance, if I go to a restaurant and I want the finest wine of the house I don’t tolerate just looking at the top of the list to see whatever the cheapest wine is, I do it because of where my business is. I reinvest what I’m saving into my business so that later on I no longer have to neither tolerate it nor even do it. Being in the Create program, is what I do right now different than what I tolerate?
A: Okay you just told me a big story of bullshit. Do you have someone you love to death?
Q: My wife.
A: What’s the most your firm has made in a month?
Q: $11,200
A: This is a horrible clich_ but it works. If someone kidnapped your wife and they say if you don’t bring us $500,000 we’re going to kill her. Quick, is there any question in your mind you’re going to find the money?
Q: No
A: See how quickly you do that? You skipped past all your _how’s_ and _but what if’s._ You’re just going to do whatever you have to do. You’ll do anything to get that money. All you have to do to double your business is understand that you can get that money by helping more people. You don’t have to lie. You don’t have to cheat. You don’t have to steal. You just have to help more people.