ID-602-Greg McCollum

The issue that I have is that, fortunately, my business has grown, but my net revenue hasn’t grown that much. I’ve got capacity. I’ve hired a DUI specialist and I need to get him some more work. I was doing about twenty-two DUI cases a year. The average case value is $4,500. I want to do two hundred DUI cases a year so I can give him a raise. We had a goal of getting six or seven DUIs a month and it happened for a couple of months but it stopped. I live in a resort area and as we go into the holiday season I want to do a campaign. I was thinking about doing a television campaign and trying to get my message focused here in the week or two, and start launching that after Thanksgiving. I also used to do this _DUI 101_ and I need to tweak that to where I have that going again. I had a client come in and nearly knock me down to hire me. He didn’t even make an appointment. He just came to the office; he’s never been there before. He pushed me aside and wrote me a check for $5,200. I need to get more of that kind of thing going.