Testimonial

Q: We’d like to experiment again with flat-fee billing instead of hourly. We tried it in 2011 and it was complete disaster for the reasons you mentioned today: we didn’t test it. We just switched to all fixed fee billing and it was a horrible job. What we’re trying to clarify in our minds now is that I’d like to call all our clients that did not retain us in the last three to six months and offer them a flat fee, and when prospective clients come in to give them a flat fee option and an hourly billing option. We’re attempting to think through the best way to test that. We’re concerned that we may not have the systems in place to test the different pricing and the influx of new clients, especially if we price too low.
A: I think first you need to find out why they didn’t buy. You think they didn’t buy because you didn’t give them a flat fee but that might not be the reason: it might be that something else happened. The first test that you need to do is to call them and have conversations on how they are doing, did they find the help they needed? You need to start the conversation so you get out of them why they didn’t go with you.

Full Name Tag 1

Felicia Williams

Year Loaded Tag 2

2015

Event Type Cat.1

LQM

Event Location Cat. 2

Miami

Area Of Practice Cat. 3

Family

Known State of Residence Cat. 4

Florida

Topic of testimonial Cat. 5

Topic of Testimonial N/A

Testimonial Question Cat. 6

Question N/A

Input Type Cat. 7

Question

Directory

File Location: /Volumes/G-Drive Duy-11-2015/LIVE EVENTS/LQM /Q&A Sessions/2015-07-LQM/2015-07-LQM-QA-FELICIA-WILLIAMS.MP4

Notes

2015-07-LQM-Miami

Image

Other URL If stored in youtube or vimeo

Other URL N/A

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